GOOD CONTENT MARKETING TELLS A GOOD STORY, AND DATA IS ONE OF THE BEST TOOLS TO HELP YOU TELL THESE STORIES.
But getting your hands on good data, understanding insights, and turning that data into a powerful piece of content isn’t easy. Why? Because teams don’t always see that they’re perfect for each other. Data analysts are dancing in data all day, but content marketers are sometimes too shy to approach. Either they’re too intimidated to make the first move, or they have no idea how to get their analysts’ attention. And so, content marketers and analysts go about their day, worlds apart, while good data that could make great stories goes to waste. But no more, wallflowers!
It’s time to step up and start building a life of data stories together.